The young Mekuria started to collect coffee from farms and sold these small batches to nearby mills. He functioned as a smallholder agent, connecting supply and demand. This hands-on, trial and error, ‘groundwork’ gave him valuable insights into the coffee market.
During these years, he started to harbor an interest in coffee processing and finally was able to install several washing stations and dry mills in the Yirgacheffee and Guji zone and started to supply his coffee through the ECX to local exporters and gained a lot of reputation among them as a quality supplier of Guji and Yirgacheffe coffees.
In 2018 Mekuria establish Wete Ambela Coffee Export Plc to be able to export our best-prepared quality coffees directly from the wet and dry mills where most of the coffee quality preparation is done to the final buyers. Although his role shifted from smallholder agent to owner of several washing stations and dry mills, Mekuria still considers himself a representative of the farmers he works with.
Currently, we have 5 wet and dry mill stations and 1 farm located in Yirgacheffee Wote Konga, Gedeb, Guji Hambela Wamena (Benti Nenka), Guji Anferara, Guji Goro Bedesa, and Guji Tertera Damo in addition to this our experience in the coffee sector help us to source different coffee types in Ethiopia